博客來外文書 May We Suggest- Restaurant Menus and the Art of Persuasion

May We Suggest- Restaurant Menus and the Art of Persuasion

May We Suggest- Restaurant Menus and the Art of Persuasion 評價

網友滿意度：



很多外國文學都非常具有深意

除了能了解多國文化

還能知道些歷史成因

並且提升自己的外語能力

包括我們國人很弱的寫作

May We Suggest- Restaurant Menus and the Art of Persuasion

推薦給大家這本

我很喜歡這位文學家

他的著作我都拜讀過

文字感觸細膩

對於初學者來說

May We Suggest- Restaurant Menus and the Art of Persuasion

這本書不會太艱深

很容易從書中找到閱讀的樂趣

真心希望各位同學或是哥哥姐姐們

多多閱讀 尤其是外文書籍

絕對獲益良多





博客來e-coupon傳送門

May We Suggest- Restaurant Menus and the Art of Persuasion

本週熱銷商品:

Poetry of Pablo Neruda- Print Purchase Includes Free Online Access

Alice’s Adventures in Wonderland Decoded- The Full Text of Lewis Carroll’s Novel With Its Many Hidden Meanings Revealed

商品訊息功能:

商品訊息描述:

We’ve all ordered from a restaurant menu. But have you ever wondered to what extent the menu is ordering you? In this fascinating new book, art historian and gastronome Alison Pearlman takes a critical look at the design of physical restaurant menus—their content, size, scope, material, and more—to explore how they influence (or not) our dining experiences and choices.

After years of collecting menus and studying their cultural significance through the lens of art history, Pearlman realized they were also profoundly important sales tools, affecting everything from a restaurant’s operations and profits to a diner’s expectations and behavior.

There was just one problem: she wasn’t exactly convinced that any menu had ever swayed her own choices. So she set off on a mission to understand if, how, and when menus work in appealing to us diners, visiting and meticulously documenting more than 60 restaurants of all stripes in the greater Los Angeles area.

In May We Suggest, Pearlman applies her background in art to her love of cuisine by combining her own dining experiences with research from a broad range of disciplines, from experience design to behavioral economics. What emerges is a captivating, thought-provoking st改運不求人udy of one of the most often read but rarely analyzed narrative works around: the humble menu.

商品訊息簡述:

• 作者： Pearlman, Alison
• 原文出版社：Surrey Books
• 出版日期：2018/10/16
• 語言：英文

May We Suggest- Restaurant Menus and the Art of Persuasion